You need how to Run Zalo ads to increase customers and increase sales? Zalo marketing let us take care!

Generate effective interactions and orders for everyone

how to Run Zalo ads

Increased interest Zalo

How to run Zalo ads

Advertise Zalo Official Account

Advertise Zalo messages

How to sell on Zalo effectively

Zalo advertising experience

Advertising Zalo

How to increase interaction on Zalo

Types of Zalo advertising

Difference between personal Zalo and Zalo OA

See details of the latest price list:

The effect of  advertising agency brings ?

1/ Right on time:

• Look 3 times to have a concept
• Look 5 times to remember the brand
• Looking 7 times is promoting the buying and viewing needs of ad viewers.

2/ Right object:

Target the right audience you need. Subjects 18-47 years old are those who:

• Highly qualified.
• High brand awareness.
• Has a moderate to high income, is the one who decides on the family expenses
• An influence on family, friends, relatives.

3/ Right message:

My layout design shows the right content Zalo Ads, the right message. Do not spread.

High user reach

New posts of Zalo advertising shop will often be updated continuously thanks to Zalo’s regular push notifications that make it easy to display on the diary of interested customers, and you will easily close orders for customers quickly.

Advertise Zalo Form

This is a form of advertising using a registration form, including key contact information such as full name, phone number, address, email, … for the purpose of collecting information, helping businesses get a reputation. potential customer list. In addition to allowing customers to easily provide basic information, Zalo Form ads also help optimize the quantity and quality of advertisers’ potential customer conversion rates. With this form, the advertising of businesses will be coordinated and displayed randomly and alternately on the Zalo App system.
The condition to set up this type of ad is that you need a Zalo Official Account.
Charge form: CPC

Quality Guaranteed Video

Video is advertising content that is as attractive as images on Zalo Ads. Because it is a combination of image + text + sound. You need to ensure full video quality, no blur, no noise. And the message conveys clearly so that viewers can easily remember the message.

Promotional image Video as prescribed from Zalo:

• Standard size: 1200×627 pixels.
• Size: 2MB.
• Video format: .MP4 H.264.
• Maximum time: 60 seconds.
• Scale: 16×9.

Zalo ads run for hire

Run form lead form (fill out form)

Price 2,000,000 VND/month:
– Budget running under 8,000,000 VND/month
– 1 month to write or change no more than 2 advertisements
– Based on the information provided by the customer, we design our own ads, write our own articles and customize the advertising audience to be the most effective.

Price 3,000,000 VND/month:
– Running budget from 10,000,000 VND to 15,000,000 VND/month
– 1 month to write or change no more than 3 advertisements
– Based on the information provided by the customer, we design our own ads, write our own articles and customize the advertising audience to be the most effective.

Price 4,000,000 VND/month:
– Running budget from 15,000,000 VND to 25,000,000 VND/month
– 1 month to write or change no more than 5 advertisements
– Based on the information provided by the customer, we design our own ads, write our own articles and customize the advertising audience to be the most effective.

Price 6,000,000 VND/month:
– Running budget from 25,000,000 VND to 50,000,000 VND/month
– 1 month to write or change no more than 8 advertisements
– Based on the information provided by the customer, we design our own ads, write our own articles and customize the advertising audience to be the most effective.

General information:

• Create a free Zalo Official Account page
• Customer: select region, age, gender
• Select the link to access when clicking on Ads

How to increase Zalo OA interaction

• You can completely attract fans (who are interested) in many different ways such as: Introducing the offline QR code at the store; introduce online links and QR codes on websites and social networks; organize events to encourage users to join…
• You can use your Zalo account to actively invite friends (available in friendlist) who are interested in your Page (maximum 20 followers/day)
• Page is not allowed to attract users with offensive images, and content that is not in accordance with the provisions of the law.
• You are not allowed to encourage users to unfollow (disinterest) other Zalo Pages, competitors’ Zalo Pages in any way.
• You may not entice users with scams, promotions or bogus gifts.

If you violate it, it is easy for Zalo to delete or lock your account without notice.

Above are some important things you need to know when you want to create a Zalo page to sell. What you need to do next is how to manage well and increase interaction for Zalo page. Hope you have confidence to start a new sales channel, serving to build your brand and increase store revenue in the most effective way.

Advertising cost Zalo Ads

Compared to traditional advertising services such as advertising on TV or radio, online marketing advertising is effective and inexpensive compared to what you achieve!

6 forms how to Run Zalo ads

Advertising Zalo package

Run the link to the website or Zalo OA

• Promotional period is calculated as 1 month or calculated according to the number of commitments below whichever comes first. The price above the selected age range is not too narrow and the selected area must have Ho Chi Minh or Hanoi province, if the ad distribution area does not choose Ho Chi Minh or Hanoi, the price will increase by 20%.
• Target customers: Choose 3 conditions: Region, gender, age
• Create a page Zalo Page – Official Account and advertise on this page, hand over the page admin rights
• Zalo Page for customers.
• Uploading products to Zalo Page will cost a fee according to Zalo’s regulations
• Advertising fee is only charged when a customer clicks on the ad

If using package 4,000,000 VND/month:
Reach commitment (timeline impressions): over 187,733 views
Commitment to the number of people clicking on your ad: over 1,200 clicks on your ad.

If using package 5,000,000 VND/month:
Reach commitment (timeline impressions): over 258.133 views
Commitment to the number of people clicking on your ad: over 1,450 clicks on your ad.

If using package 6,000,000 VND/month:
Reach commitment (timeline impressions): over 309.759 views
Commitment to the number of people clicking on your ad: over 1,800 clicks on your ad.

If using package 8,000,000 VND/month:
Reach commitment (timeline impressions): over 341.333 views
Commitment to the number of people clicking on your ad: over 2,133 clicks on your ad.

If using package 10,000,000 VND/month:
Reach commitment (timeline impressions): over 426.667 views
Commitment to the number of people clicking on your ad: over 2,666 clicks on your ad.

Restrict deep targeting

The standard targeting from the beginning will be a factor that helps you not only optimize when running Zalo ads. With Facebook, the closer the target is to the target audience, the more “standard”, through demographic characteristics, location, interests, behavior, device used, relationships, … However, , compared with Zalo should not target so deeply, for 2 main reasons:

• Firstly, the Zalo Ads system has not yet allowed to target so many features.
• Second, the way Facebook and Zalo calculate money is completely different

+ With Facebook, the platform will calculate according to CPM (Cost per 1000 impressions – price per 1000 impressions), your ads are displayed for a fee, you have to recharge the card immediately to continue, so target Standards will help you optimize your budget.

+ With Zalo, the calculation is completely opposite: Currently, Zalo calculates according to CPC (charges per click), CPA (charges per contact). Every click you will lose money and unlimited impressions.

Zalo advertising process

After identifying and choosing for themselves one of the appropriate forms of advertising on Zalo, the next thing shop owners need to do is conduct that advertising campaign. First of all, to set up an advertising campaign, stall owners need a Visa/Mastercard card or an ATM account of any bank to pay advertising costs. After that, you just need to follow the steps below to be able to start advertising on Zalo.

Step 1: Choose an ad format

You need to access the Zalo Ads advertising page with the created ad account and click “Create ad” right on the homepage interface. Then, depending on the purpose of each business/store or individual, choose the appropriate form of advertising on Zalo.

Step 2: Identify the advertising audience

Whether your Zalo advertising campaign is really effective or not, identifying your target customers is a must. To help individuals, businesses/stores easily reach their right customers and achieve high efficiency, the interface page of Zalo Ads will optimize the display of PR posts, settings and suggestions. suitable ideas (Location, gender, age, background, other criteria,…) for you to freely choose.

Advertising on Zalo is more effective when the target customer file is narrowed

Note: Firstly, if you leave the location field blank, the Zalo Ads system will by default deliver your ads to all Zalo users nationwide. Secondly, advertising forms on Zalo are only aimed at Zalo users in the territory of Vietnam, it will not be possible for you to select groups of objects outside the above regulations.

Stay away from confusing sounds

Whether you choose Vietnamese or English for your store, you need to be careful when naming your store to stay away from confusingly similar pronunciations like “n” and “l”, “x” and “s”, “c” and “k”….

Why is that? Because it is difficult to pronounce, you also have to admit that even if you are a correct pronunciation, with names with these words, you can easily get confused. There are many ideas for stylizing names, because instead of using the same “c” they will use “k” and the pronunciation is the same. What do you think if customers can’t remember the name of your store when they want to search.

Reality proves that Zalo Ads is the shortest way when advertising agency with the company Closing Orders will bring good revenue

Advertise Zalo Official Account

This is a form of advertising that helps increase the amount of attention on the Zalo Official Account page of businesses and stores. In addition to directing the user’s interest, the Zalo Official Account Child Ads help increase user interaction and increase the likelihood of the page being introduced to the community. With Zalo Official Account ads, businesses can:

• Increase interest in Official account.
• Increasing brand awareness.
• Re-reach this group of Zalo customers easily and completely for free with the features of Zalo Official Account.
• Easy to initialize in the Zalo Official Account ecosystem

Conditions to create this type of ad: have a Zalo Official Account.
Charge form: CPC

The form of advertising Zalo OA

Need too many hints

The fact is that you can only choose one name for your store, and when there are too many suggestions you will skip many good names, or get stuck in a deadlock that you do not know how to choose a name like how suitable.

So you should only refer to certain subjects, and only choose when you feel that it is suitable for you, but do not forget to consult your friends. Sometimes, personal perception can lead to erroneous results. Make sure you have enough sanity to choose a suitable, poetic, attractive name.

Sell on Zalo Shop

If Facebook has a Fanpage to help users sell products for free, so does Zalo. Zalo allows you to create an online shop to introduce and advertise sales. Zalo Official Account (hereinafter referred to as OA) is the official information page of businesses, brands, organizations and communities on Zalo, for the purpose of interacting, connecting, transmitting information, and bringing value to users. Zalo users.

Sell online on Zalo

Zalo Ads for what?

• You will have more customers.
  
• You will sell more products.
  
• You will have profits and more time to reinvest in something else.
  
• In the end, you will experience the feeling of shaking your thighs enjoying coffee and answering customer service consultations  instead of having to plug your face into the computer to worry about writing articles, groping around to edit ads..

” DO NOT LET CUSTOMERS OUT! “

Please rest assured to do business,  how to Run Zalo ads let us take care of it !
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