Video Advertising via Zalo

Video Advertising via Zalo
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You need Video Advertising via Zalo to increase customers and increase sales? Zalo marketing let us take care!

Generate effective interactions and orders for everyone

Video Advertising via Zalo

Increased interest Zalo

How to run Zalo ads

Advertise Zalo Official Account

Advertise Zalo messages

How to sell on Zalo effectively

Zalo advertising experience

Advertising Zalo

How to increase interaction on Zalo

Types of Zalo advertising

Difference between personal Zalo and Zalo OA


See details of the latest price list:

Restrict deep targeting

The standard targeting from the beginning will be a factor that helps you not only optimize when running Zalo ads. With Facebook, the closer the target is to the target audience, the more “standard”, through demographic characteristics, location, interests, behavior, device used, relationships, … However, , compared with Zalo should not target so deeply, for 2 main reasons:

  • Firstly, the Zalo Ads system has not yet allowed to target so many features.
  • Second, the way Facebook and Zalo calculate money is completely different

+ With Facebook, the platform will calculate according to CPM (Cost per 1000 impressions – price per 1000 impressions), your ads are displayed for a fee, you have to recharge the card immediately to continue, so target Standards will help you optimize your budget.

+ With Zalo, the calculation is completely opposite: Currently, Zalo calculates according to CPC (charges per click), CPA (charges per contact). Every click you will lose money and unlimited impressions.

Process Zalo agency: Create promotional content and publish licenses

All forms of advertising on Zalo have the same settings as above, but in order for advertising to be really effective, you need to prepare an effective communication and advertising content, and effective optimization with product images. tidy.

The size of the ad image is 1024×533(px) and the size cannot exceed 2Mb.

  • Advertising content information in the “Caption” section is up to 90 characters, the “Description” section is up to 60 characters, and the “More Information” section must not exceed 60 characters.
  • In particular, it is not allowed to include phone numbers or website links in the “Note” and “Description” sections of the advertising content.
  • If your business products are drugs, dietary supplements, cosmetics or products/services in an industry that requires a license, you are required to post the attached licenses before submit ad approval.

After the above contents are completed and submitted for approval, the advertising management team on Zalo Ads will consider the suitability of community standards. The review time will be about 60 minutes, the Zalo Ads admin will have a notification and feedback on the status of your ad.
Once approved, the ad will automatically deliver according to the time you initially set when creating the ad.

Creating Quality Content

Building quality content not only helps you increase the number of new customers, but also builds the best loyal customer file. It will be a pity if you have spent a lot of effort to get customers to visit your Zalo OA, but just because the content of the post does not bring much useful information, the customers come out and do not click the interested button. So what is a quality content like? It is best to find the content that customers are interested in and then create attractive posts that bring a lot of value. Investing in content does not bring immediate results, but this is a long-term, slow but sure and sustainable direction.

Reality proves that Zalo advertising is the shortest way when Zalo agency with the company Closing Orders will bring good revenue

Quality Guaranteed Video

Video is advertising content that is as attractive as images on Zalo Ads. Because it is a combination of image + text + sound. You need to ensure full video quality, no blur, no noise. And the message conveys clearly so that viewers can easily remember the message.

Promotional image Video as prescribed from Zalo:

  • Standard size: 1200×627 pixels.
  • Size: 2MB.
  • Video format: .MP4 H.264.
  • Maximum time: 60 seconds.
  • Scale: 16×9.

Video Advertising via Zalo

Video Advertising via Zalo

To deliver zalo ads, you rely on the following 3 metrics:

  • Click price: Zalo ads are distributed in an auction style. Therefore, you should bid higher than the zalo offered. If the price is high, the ad will be served more than other competitors.
  • The number of clicks: It is recommended to set 500 or more. If you place too little, ads won’t bite you.
  • CTR: is an metric that measures clicks on promotional articles. If CTR > 1, ads are considered good reviews, useful to users. And if CTR < 0.6, your ads are not working.

It is recommended that you set a daily advertising budget for the article to make it easier to control the campaign. When you book the entire campaign, Zalo will automatically deliver ads until the limit you set is up, whether you set a schedule for 1 week or 1 month. Therefore, setting a daily advertising budget is a necessity.

In addition, you should set a schedule to run ads for a long time. Because every time you want to edit or have a problem, zalo will have to browse again. This is very laborious on both sides

Active news

Includes 2 types:

– A type of message that allows OA accounts to actively send messages to users who are interested in OA.

– OA account actively sends ZNS (Zalo Notification Service is a service that sends customer care notifications via API to phone numbers using Zalo) – refer to here

Only authenticated OA Accounts are allowed to use this type of message. Authenticated OA accounts will have a limit of 1000 free stories per month (set at 00:00 on the 1st of the month).

When the active message limit is used up:

Authenticated OA accounts will not be able to send messages to interested people. To continue sending messages, OA needs to top up the account

Advertising Zalo package

Run the link to the website or Zalo OA

  • Promotional period is calculated as 1 month or calculated according to the number of commitments below whichever comes first. The price above the selected age range is not too narrow and the selected area must have Ho Chi Minh or Hanoi province, if the ad distribution area does not choose Ho Chi Minh or Hanoi, the price will increase by 20%.
  • Target customers: Choose 3 conditions: Region, gender, age
  • Create a page Zalo Page – Official Account and advertise on this page, hand over the page admin rights
  • Zalo Page for customers.
  • Uploading products to Zalo Page will cost a fee according to Zalo’s regulations
  • Advertising fee is only charged when a customer clicks on the ad

If using package 4,000,000 VND/month:
Reach commitment (timeline impressions): over 187,733 views
Commitment to the number of people clicking on your ad: over 1,200 clicks on your ad.

If using package 5,000,000 VND/month:
Reach commitment (timeline impressions): over 258.133 views
Commitment to the number of people clicking on your ad: over 1,450 clicks on your ad.

If using package 6,000,000 VND/month:
Reach commitment (timeline impressions): over 309.759 views
Commitment to the number of people clicking on your ad: over 1,800 clicks on your ad.

If using package 8,000,000 VND/month:
Reach commitment (timeline impressions): over 341.333 views
Commitment to the number of people clicking on your ad: over 2,133 clicks on your ad.

If using package 10,000,000 VND/month:
Reach commitment (timeline impressions): over 426.667 views
Commitment to the number of people clicking on your ad: over 2,666 clicks on your ad.

Zalo advertising process

Consulting & quotation

Consulting customers, capturing detailed information about products and services. We need to make sure some of Zalo’s policies are properly applied:

  • Do not advertise products that are violent, toxic, affect users’ health and mental health.
  • Do not communicate or advertise prohibited items according to Vietnamese law.
  • Do not advertise products that do not have clear origins, do not have certificates of circulation of goods for gifts, retail business…
  • Functional foods must have CERTIFICATE from relevant ministries.

Based on Zalo’s advertising policies, smart goals and customers’ advertising areas, experts will advise on appropriate advertising formats and packages. Only when Zalo agency helps you see your shortcomings and find a way to make up for them, everything is just a small matter for Zalo advertising.

  • CTR is too low

CTR (Click Through Rate) is the percentage of clicks on the ad, with the formula: CTR = number of clicks/impressions x 100

CTR helps measure and evaluate the level of advertising the interest of the target customer group with the business’s advertising.

While facebook ads are calculated by impressions, Zalo is calculated by user clicks. CTR is a very important metric and needs to be checked regularly and always stable when making ads. If the CTR is too low, Zalo will stop advertising because the ads are not suitable, not user-friendly and Zalo will not profit from your ads.

Video Advertising via Zalo

The effect of  Zalo agency brings ?

1/ Right on time:

  • Look 3 times to have a concept
  • Look 5 times to remember the brand
  • Looking 7 times is promoting the buying and viewing needs of ad viewers.

2/ Right object:

Target the right audience you need. Subjects 18-47 years old are those who:

  • Highly qualified.
  • High brand awareness.
  • Has a moderate to high income, is the one who decides on the family expenses
  • An influence on family, friends, relatives.

3/ Right message:

My layout design shows the right content Zalo advertising, the right message. Do not spread.

Why should Zalo agency by phone number?

With the number of users increasing rapidly recently (reaching more than 100 million real users), making Zalo one of the markets possessing many potential customer characteristics today.
Then, if you are a business person, a business owner, you can completely come here and join the potential Zalo advertising environment. This method not only helps to expand access, but also exploits and recognizes the customer market in many different ways. In particular, the general support of Zalo agency will be the best support for you and your business to exploit and find potential customers.

What is called online marketing?

In the traditional way of selling, when you have a product, you need to bring it to the market to sell. This will hide consequences such as many people passing by just browsing and not choosing to buy your product. Then at the end of the day we are leaving with zero interest. Maybe you don’t know? Video Advertising via Zalo. Horrible facts about Video Advertising via Zalo that no one told you…

The Internet was born to simulate the human living environment with a global network. When we approach that network with tools of the information technology industry for the purpose of advertising and selling products. Then we are called online marketing.

Run ads on Zalo

How to quickly increase the number of customers interested in your products and services?

According to the latest report of Zalo, this application has up to 100 million Vietnamese users. If you want to increase your shop’s awareness and reach more customers, you can use the Zalo Ads feature to run ads and PR for products. You’ll never know Video Advertising via Zalo, if you haven’t tried Zalo advertising. The opportunity Zalo agency is in front of you. A special feature of this service is the ability to create ads yourself without setting up content or paying, running campaigns. As long as the seller sets up a target customer group according to the criteria of age, gender, geographical location, … Zalo will analyze and offer the most suitable advertising strategy.

Zalo Ads currently supports 3 different forms of advertising to help you create online sales campaigns. You can choose to advertise through the website on Zalo to connect customers to your sales website or run ads on Zalo Official Account to help increase visits on Zalo OA. Or advertise products to Zalo users. Thereby, you can easily reach customers through the available features.

Video Advertising via Zalo

Marketing products to potential customers

How to register Zalo Official Account

Step 1: Visit OA initialization page

There are 2 ways to login:

  • Log in with your registered phone number and password Zalo
  • Scan QR code

Click on “Create a new Official Account

Step 2: Choose the right OA account type

Choose a Business account type

Step 3: Choose the right category

Select one of the subcategories that matches your business form (located below the main Business category).

Step 4: Enter complete information

Fill in the information Official Account Name, Description, Full name and phone number of the OA creator

Step 5: Update profile picture, cover photo on OA

Please refer to the profile and cover photo policy before updating the image on OA.

Image standard:

  • Avatar image (150×150 pixels, size <1MB, png or jpg format).
  • Cover image (320×350 pixels, safe area 320×180 pixels, size <1MB, png or jpeg format).

Step 6: Enter your business address

Select province, county/district and enter the address at where the business is operating. Please provide the address exact to make it easier for OA to be searched.

Press Done to initialize the OA.

Above is the article Selling on personal Zalo – The most cost-saving that you should refer to. Selling online on personal Zalo is not simple, requiring you to spend a lot of time and effort to learn and build a personal brand. As a result, you can reach potential customers, save on sales costs and achieve the desired business results.

Video Advertising via Zalo

Zalo advertising for what?

  • You will have more customers.
  • You will sell more products.
  • You will have profits and more time to reinvest in something else.
  • In the end, you will experience the feeling of shaking your thighs enjoying coffee and answering customer service consultations  instead of having to plug your face into the computer to worry about writing articles, groping around to edit ads..


Please rest assured to do business,  Video Advertising via Zalo let us take care of it !

Zalo ads run for hire

Run form lead form (fill out form)

Price 2,000,000 VND/month:
– Budget running under 8,000,000 VND/month
– 1 month to write or change no more than 2 advertisements
– Based on the information provided by the customer, we design our own ads, write our own articles and customize the advertising audience to be the most effective.

Price 3,000,000 VND/month:
– Running budget from 10,000,000 VND to 15,000,000 VND/month
– 1 month to write or change no more than 3 advertisements
– Based on the information provided by the customer, we design our own ads, write our own articles and customize the advertising audience to be the most effective.

Price 4,000,000 VND/month:
– Running budget from 15,000,000 VND to 25,000,000 VND/month
– 1 month to write or change no more than 5 advertisements
– Based on the information provided by the customer, we design our own ads, write our own articles and customize the advertising audience to be the most effective.

Price 6,000,000 VND/month:
– Running budget from 25,000,000 VND to 50,000,000 VND/month
– 1 month to write or change no more than 8 advertisements
– Based on the information provided by the customer, we design our own ads, write our own articles and customize the advertising audience to be the most effective.

General information:

  • Create a free Zalo Official Account page
  • Customer: select region, age, gender
  • Select the link to access when clicking on Ads

View quote Zalo advertising updated today:Video Advertising via Zalo

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