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You need Video Advertising via Zalo to increase customers and increase sales? Zalo marketing let us take care!
Generate effective interactions and orders for everyone
Advertise Zalo Official Account
How to sell on Zalo effectively
How to increase interaction on Zalo
Difference between personal Zalo and Zalo OA
See details of the latest price list:
The standard targeting from the beginning will be a factor that helps you not only optimize when running Zalo ads. With Facebook, the closer the target is to the target audience, the more “standard”, through demographic characteristics, location, interests, behavior, device used, relationships, … However, , compared with Zalo should not target so deeply, for 2 main reasons:
+ With Facebook, the platform will calculate according to CPM (Cost per 1000 impressions – price per 1000 impressions), your ads are displayed for a fee, you have to recharge the card immediately to continue, so target Standards will help you optimize your budget.
+ With Zalo, the calculation is completely opposite: Currently, Zalo calculates according to CPC (charges per click), CPA (charges per contact). Every click you will lose money and unlimited impressions.
All forms of advertising on Zalo have the same settings as above, but in order for advertising to be really effective, you need to prepare an effective communication and advertising content, and effective optimization with product images. tidy.
Note:
The size of the ad image is 1024×533(px) and the size cannot exceed 2Mb.
After the above contents are completed and submitted for approval, the advertising management team on Zalo Ads will consider the suitability of community standards. The review time will be about 60 minutes, the Zalo Ads admin will have a notification and feedback on the status of your ad.
Once approved, the ad will automatically deliver according to the time you initially set when creating the ad.
Building quality content not only helps you increase the number of new customers, but also builds the best loyal customer file. It will be a pity if you have spent a lot of effort to get customers to visit your Zalo OA, but just because the content of the post does not bring much useful information, the customers come out and do not click the interested button. So what is a quality content like? It is best to find the content that customers are interested in and then create attractive posts that bring a lot of value. Investing in content does not bring immediate results, but this is a long-term, slow but sure and sustainable direction.
Video is advertising content that is as attractive as images on Zalo Ads. Because it is a combination of image + text + sound. You need to ensure full video quality, no blur, no noise. And the message conveys clearly so that viewers can easily remember the message.
Promotional image Video as prescribed from Zalo:
To deliver zalo ads, you rely on the following 3 metrics:
It is recommended that you set a daily advertising budget for the article to make it easier to control the campaign. When you book the entire campaign, Zalo will automatically deliver ads until the limit you set is up, whether you set a schedule for 1 week or 1 month. Therefore, setting a daily advertising budget is a necessity.
In addition, you should set a schedule to run ads for a long time. Because every time you want to edit or have a problem, zalo will have to browse again. This is very laborious on both sides
Includes 2 types:
– A type of message that allows OA accounts to actively send messages to users who are interested in OA.
– OA account actively sends ZNS (Zalo Notification Service is a service that sends customer care notifications via API to phone numbers using Zalo) – refer to here
Only authenticated OA Accounts are allowed to use this type of message. Authenticated OA accounts will have a limit of 1000 free stories per month (set at 00:00 on the 1st of the month).
When the active message limit is used up:
Authenticated OA accounts will not be able to send messages to interested people. To continue sending messages, OA needs to top up the account
If using package 4,000,000 VND/month:
Reach commitment (timeline impressions): over 187,733 views
Commitment to the number of people clicking on your ad: over 1,200 clicks on your ad.
If using package 5,000,000 VND/month:
Reach commitment (timeline impressions): over 258.133 views
Commitment to the number of people clicking on your ad: over 1,450 clicks on your ad.
If using package 6,000,000 VND/month:
Reach commitment (timeline impressions): over 309.759 views
Commitment to the number of people clicking on your ad: over 1,800 clicks on your ad.
If using package 8,000,000 VND/month:
Reach commitment (timeline impressions): over 341.333 views
Commitment to the number of people clicking on your ad: over 2,133 clicks on your ad.
If using package 10,000,000 VND/month:
Reach commitment (timeline impressions): over 426.667 views
Commitment to the number of people clicking on your ad: over 2,666 clicks on your ad.
Consulting customers, capturing detailed information about products and services. We need to make sure some of Zalo’s policies are properly applied:
Based on Zalo’s advertising policies, smart goals and customers’ advertising areas, experts will advise on appropriate advertising formats and packages. Only when Zalo agency helps you see your shortcomings and find a way to make up for them, everything is just a small matter for Zalo advertising.
CTR (Click Through Rate) is the percentage of clicks on the ad, with the formula: CTR = number of clicks/impressions x 100
CTR helps measure and evaluate the level of advertising the interest of the target customer group with the business’s advertising.
While facebook ads are calculated by impressions, Zalo is calculated by user clicks. CTR is a very important metric and needs to be checked regularly and always stable when making ads. If the CTR is too low, Zalo will stop advertising because the ads are not suitable, not user-friendly and Zalo will not profit from your ads.
1/ Right on time:
2/ Right object:
Target the right audience you need. Subjects 18-47 years old are those who:
3/ Right message:
My layout design shows the right content Zalo advertising, the right message. Do not spread.
With the number of users increasing rapidly recently (reaching more than 100 million real users), making Zalo one of the markets possessing many potential customer characteristics today.
Then, if you are a business person, a business owner, you can completely come here and join the potential Zalo advertising environment. This method not only helps to expand access, but also exploits and recognizes the customer market in many different ways. In particular, the general support of Zalo agency will be the best support for you and your business to exploit and find potential customers.
In the traditional way of selling, when you have a product, you need to bring it to the market to sell. This will hide consequences such as many people passing by just browsing and not choosing to buy your product. Then at the end of the day we are leaving with zero interest. Maybe you don’t know? Video Advertising via Zalo. Horrible facts about Video Advertising via Zalo that no one told you…
The Internet was born to simulate the human living environment with a global network. When we approach that network with tools of the information technology industry for the purpose of advertising and selling products. Then we are called online marketing.
How to quickly increase the number of customers interested in your products and services?
According to the latest report of Zalo, this application has up to 100 million Vietnamese users. If you want to increase your shop’s awareness and reach more customers, you can use the Zalo Ads feature to run ads and PR for products. You’ll never know Video Advertising via Zalo, if you haven’t tried Zalo advertising. The opportunity Zalo agency is in front of you. A special feature of this service is the ability to create ads yourself without setting up content or paying, running campaigns. As long as the seller sets up a target customer group according to the criteria of age, gender, geographical location, … Zalo will analyze and offer the most suitable advertising strategy.
Zalo Ads currently supports 3 different forms of advertising to help you create online sales campaigns. You can choose to advertise through the website on Zalo to connect customers to your sales website or run ads on Zalo Official Account to help increase visits on Zalo OA. Or advertise products to Zalo users. Thereby, you can easily reach customers through the available features.
Marketing products to potential customers
https://oa.zalo.me/manage/oa
There are 2 ways to login:
Click on “Create a new Official Account”
Choose a Business account type
Select one of the subcategories that matches your business form (located below the main Business category).
Fill in the information Official Account Name, Description, Full name and phone number of the OA creator
Please refer to the profile and cover photo policy before updating the image on OA.
Image standard:
Select province, county/district and enter the address at where the business is operating. Please provide the address exact to make it easier for OA to be searched.
Press Done to initialize the OA.
Above is the article Selling on personal Zalo – The most cost-saving that you should refer to. Selling online on personal Zalo is not simple, requiring you to spend a lot of time and effort to learn and build a personal brand. As a result, you can reach potential customers, save on sales costs and achieve the desired business results.
” DO NOT LET CUSTOMERS OUT! “
Please rest assured to do business, Video Advertising via Zalo let us take care of it !
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Price 2,000,000 VND/month:
– Budget running under 8,000,000 VND/month
– 1 month to write or change no more than 2 advertisements
– Based on the information provided by the customer, we design our own ads, write our own articles and customize the advertising audience to be the most effective.
Price 3,000,000 VND/month:
– Running budget from 10,000,000 VND to 15,000,000 VND/month
– 1 month to write or change no more than 3 advertisements
– Based on the information provided by the customer, we design our own ads, write our own articles and customize the advertising audience to be the most effective.
Price 4,000,000 VND/month:
– Running budget from 15,000,000 VND to 25,000,000 VND/month
– 1 month to write or change no more than 5 advertisements
– Based on the information provided by the customer, we design our own ads, write our own articles and customize the advertising audience to be the most effective.
Price 6,000,000 VND/month:
– Running budget from 25,000,000 VND to 50,000,000 VND/month
– 1 month to write or change no more than 8 advertisements
– Based on the information provided by the customer, we design our own ads, write our own articles and customize the advertising audience to be the most effective.
General information: