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How to sell on Zalo effectively
How to increase interaction on Zalo
Difference between personal Zalo and Zalo OA
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Ads on Zalo are always limited to characters. Therefore, you should convey the message short, succinct. Avoid spreading lengthy messages that make it difficult for the reader to understand. This will become the reason for your ad campaign to fail.
You need to create Zalo Ads advertising content to attract attention with titles that strongly hit the user’s emotions and needs. According to many studies, people tend to make purchasing decisions based on emotions. On four basic emotions such as happiness, sadness, fear/surprise, anger/disgust to increase connection with customers. In addition, it is also possible to apply the form of “trending” to attract users. Peace is when we look back and see Zalo agency in Vietnam is still with us, the bumps and thorns are unharmed. That’s how I know Zalo OA advertising service is always by my side when I need it, what are you waiting for Zalo advertising in Vietnam.
Images always catch the reader’s attention first. Therefore, the image must ensure the correct size of the specified Zalo. Zalo Ads advertising images need to be designed vividly, intuitively and clearly. In particular, the images showing the product should be bright enough, showing the correct color and product properties. For example, a product ad image has a standard size: 1024×533 pixels or 500×500 pixels, size: 2MB.
Have you wondered why you should post quality photos with outstanding colors?
Because in addition to refining the content, the image has a strong impact on the attention of customers. A survey shows that 70% of customers tend to buy products that are eye-catching. So posting quality photos, outstanding colors will easily increase the interaction for personal Zalo page.
Some photo design websites you must know to produce content:
Note: Minimum Click Cost (Click Price) varies depending on your Choose your audience and when to run your ads. Be flexible when setting your ad prices.
Click price: You should set it higher than the minimum price suggested by Zalo. Because Zalo distributes ads in the form of “auction”. Because of this, when you set higher than the minimum, it will be easier to deliver to the target audience.
Clicks: You should set 500 or more. If it is too low, Zalo is also difficult to distribute, often advertising does not bite money. On the contrary, you will also be much more favored.
CTR: This is an indicator of the attractiveness of the ad. When CTR < 0.6 means that this ad is not effective, not attractive. CTR > 1 is an indicator that advertisers consider good and useful to users.
Campaign budget should be set every day. Because when you set the whole campaign, the system will automatically deliver the fastest until the limit set by you, whether you set a schedule to run for 1 week or 1 month. Therefore, set a daily budget.
Each Zalo account is associated with a customer phone number, so collecting the phone number of the customer file is one of the ways to reach the right potential customers. Time is like an eraser that erases all the love that Zalo advertising in Vietnam brings to this world. People have to lose it to understand what to cherish. You can get people’s phone numbers through fairs, activities such as minigames, Giveaways, free brochures, promotions… Taking advantage of phone numbers and making friends on Zalo will help you more convenient in product advertising and customer care via Zalo. Besides, if you know how to build profile content, personal brand as mentioned above, closing the order is extremely simple, even without having to pay phone charges.
Another way to find friends with target customers is to join groups, Zalo groups, forums with the same topic.
Example: If you are a mother and baby business, you can participate in shows. groups, groups to share experiences of raising children, groups for mothers. Similarly, if you sell cosmetics, it will be easier to reach customers if you are “located” in groups that love beauty, share skin care experiences, learn makeup.
When your profile has reached more than 1000 friends, this is when you can sell effectively.
The standard targeting from the beginning will be a factor that helps you not only optimize when running Zalo ads. With Facebook, the closer the target is to the target audience, the more “standard”, through demographic characteristics, location, interests, behavior, device used, relationships, … However, , compared with Zalo should not target so deeply, for 2 main reasons:
+ With Facebook, the platform will calculate according to CPM (Cost per 1000 impressions – price per 1000 impressions), your ads are displayed for a fee, you have to recharge the card immediately to continue, so target Standards will help you optimize your budget.
+ With Zalo, the calculation is completely opposite: Currently, Zalo calculates according to CPC (charges per click), CPA (charges per contact). Every click you will lose money and unlimited impressions.
1/ Right on time:
2/ Right object:
Target the right audience you need. Subjects 18-47 years old are those who:
3/ Right message:
My layout design shows the right content Zalo agency in Vietnam, the right message. Do not spread.
Price 2,000,000 VND/month:
– Budget running under 8,000,000 VND/month
– 1 month to write or change no more than 2 advertisements
– Based on the information provided by the customer, we design our own ads, write our own articles and customize the advertising audience to be the most effective.
Price 3,000,000 VND/month:
– Running budget from 10,000,000 VND to 15,000,000 VND/month
– 1 month to write or change no more than 3 advertisements
– Based on the information provided by the customer, we design our own ads, write our own articles and customize the advertising audience to be the most effective.
Price 4,000,000 VND/month:
– Running budget from 15,000,000 VND to 25,000,000 VND/month
– 1 month to write or change no more than 5 advertisements
– Based on the information provided by the customer, we design our own ads, write our own articles and customize the advertising audience to be the most effective.
Price 6,000,000 VND/month:
– Running budget from 25,000,000 VND to 50,000,000 VND/month
– 1 month to write or change no more than 8 advertisements
– Based on the information provided by the customer, we design our own ads, write our own articles and customize the advertising audience to be the most effective.
General information:
A standard advertisement must meet the following requirements:
Advertising time is calculated as 1 month website or calculated according to the number of commitments below, whichever comes first.
The price on the selected area must have Ho Chi Minh or Hanoi province, if the ad distribution area does not choose Ho Chi Minh or Hanoi province, the price will increase by 20%.
If you use the package 4 million/month:
If you use the package 5 million/month:
For example Zalo advertising in Vietnam on Zalo page
Many people who have just started setting up Zalo ads and do not have much experience often encounter the situation that Zalo ADS does not bite money. This situation is understood when you set a budget of 2,000,000 VND but the ad will stop delivering when you just spend 200,000 VND, for a few main reasons:
BID is the maximum fee paid by a store or business for each user click on their ad in the form of pay-per-click advertising.
When running Zalo ads, you and other competitors are competing fiercely with each other to be able to display on the location of accounts with users. In it, the BID price has an important role. If your bid price is too low, your ad reach will be low and Zalo App will prioritize showing other businesses’ ads. This leads to the situation that Zalo ADS does not bite money.
However, you should also not bid too high. Because although your ads on Zalo are increased in distribution, it will cost a lot and not optimize ads.
Determining the BID price is an important step when setting up Zalo ads
” DO NOT LET CUSTOMERS OUT! “
Please rest assured to do business, Zalo OA advertising service let us take care of it !
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To achieve business efficiency on social networking sites, the important factor is product image and content. Sometimes the content is not too careful, but the image must be sharp and attractive to the viewer.
The picture on Zalo is square and the higher the quality the better. You can add the shop name to the image or its own symbols instead of leaving the image blank, this will avoid copying from other business stores.
Doing business on Zalo is also a form of online business, so you need to pay attention to when naming your store. Simple, different and easy to attract customers. And also let customers remember your store longer.
Make full use of the QR code feature, because customers are afraid to go far, Zalo’s search features make it possible for them to find many reputable addresses near home. You can also use Zalo QR to print on the warranty stamp template or print on the packaging of your Zalo business store.
Take advantage of free messaging and calling on Zalo to save more for business.
Today, selling online is an inevitable trend, especially in the day of the epidemic, all offline stores closed in bulk, switching to online shopping. Buyers and sellers limit contact to keep a safe distance when fighting the epidemic. Over time, online shopping changes consumer habits and behaviors.
Online sales channels such as e-commerce platforms, social networks, etc. are used and trusted by many people when ordering. The correct and optimal exploitation of these online sales channels is a whole sales process, how to post Zalo ads and evaluate the effectiveness after many times of testing and summarizing. Running Zalo ads brings a lot of benefits as follows:
Meeting business goals on Zalo
Instructions to increase interaction on Zalo OA and personal Zalo
If using package 4,000,000 VND/month:
Reach commitment (timeline impressions): over 187,733 views
Commitment to the number of people clicking on your ad: over 1,200 clicks on your ad.
If using package 5,000,000 VND/month:
Reach commitment (timeline impressions): over 258.133 views
Commitment to the number of people clicking on your ad: over 1,450 clicks on your ad.
If using package 6,000,000 VND/month:
Reach commitment (timeline impressions): over 309.759 views
Commitment to the number of people clicking on your ad: over 1,800 clicks on your ad.
If using package 8,000,000 VND/month:
Reach commitment (timeline impressions): over 341.333 views
Commitment to the number of people clicking on your ad: over 2,133 clicks on your ad.
If using package 10,000,000 VND/month:
Reach commitment (timeline impressions): over 426.667 views
Commitment to the number of people clicking on your ad: over 2,666 clicks on your ad.