SEO Youtube is the optimization of your channel, playlist, metadata, description and video with Youtube’s search engine, to appear at the top when users search for YouTube queries.

SEO is an acronym for Search Engine Optimization, which is an advanced process. High rankings of the website on search engines help users find the website more easily on the search results table.

Compare the differences between Youtube SEO and Google SEO

Google SEO takes longer than Youtube SEO

Youtube when implemented with the right SEO strategy will bring results much faster, specifically your video You can be ranked within 24 – 48 hours after posting. If your video performs well with high engagement on the first day, chances are it will still do well after that.

On the contrary, Google SEO is completely different, you can hardly rank the first page of Google on the first day of publication. article version. Instead, the top SEO results in Google will take 3 to 6 months, and sometimes a whole year. Thus, Google SEO is a long way to seeing results.

In a nutshell: For Youtube it will take the first 24 hours to determine how well the video will perform in the long run. . As for Google, the first year determines how the site performs in the long run.

Advantages and disadvantages of Youtube SEO and Google SEO

Advantages of Youtube SEO

• In fact, YouTube SEO is very simple in nature, everything happens quickly through creating channels and uploading certain videos, ending Optimize a number of factors to meet Youtube’s ranking factors. If possible, combining  YouTube ads  to increase accessibility to viewers is also a good option.

• The level of competition between you and your competitors is not as fierce as with Google or other social networking platforms. For those who have a website, this is considered an opportunity for you to exploit more user traffic sources from Youtube videos. As well as improving brand awareness and video engagement.
• The video optimization process is faster, specifically you only need to care about  keywords, title and  description. The most important thing is that the content your video conveys must be really valuable to the people searching for it.

Disadvantage of Youtube SEO

• Because of platform specificity, you won’t be able to post as many different content formats as on the website. Currently Youtube is supporting 2 types of video formats: basic video formats and  short videos (Youtube Shorts)
• Your account will be disabled if you violate YouTube’s rules, especially in cases of copying someone’s video ideas. And above all, Youtube has the right to delete your channel without providing any reason.

Criteria to optimize when posting videos

– Optimizing attractive video titles, containing keywords that need SEO

– Optimizing video descriptions attractively, attracting viewers

– Optimize thumbnail image to standard youtube size. The standard size of video thumbnails is 1270x720px. Less than 2MB in size. 16:9 aspect ratio

– Optimize youtube video tag containing main keywords and secondary keywords

Things to do after posting a video

– Share videos widely on social networking sites

– Run youtube ads for wider video coverage if needed. This helps to increase video views faster, thereby having higher video rankings

– Create backlinks for videos by embedding videos on the website. Create as many video links as possible.

Benefits of video SEO

There are many great benefits when you implement Youtube SEO campaign, but let’s go through the points together. light up the core later!

• Always Free: Unlike other video sharing platforms, it’s Google’s policy to always be free whether you are a viewer or a video producer.
• Reach out to huge potential customers: Video is a big and trending form of content consumption The most effective online marketing today, in which Youtube is one of the platforms with the largest traffic in the world, only behind Google.
• Full coverage & Brand enhancement: In addition to websites or social networks, videos on youtube are one of the fastest, most contagious and sustainable forms of branding.

• Promote website SEO effectively: Youtube videos will contribute to promoting your web SEO, in addition to helping to identify Realize and optimize entities, they also help increase time on page effectively, which in turn will improve user signals throughout your site.
• Make money easily: You can completely increase revenue from videos on youtube itself through forms like selling goods, advertising & marketing or through Google’s advertising delivery partner form (Google AdSense) …

Effective YouTube SEO strategies

Although YouTube SEO is not as popular as on Google, it still receives the attention of people people do SEO. And the Youtube SEO strategies that the units SEO services  are widely applied by today can be mentioned as:

Seo Video Youtube

This is the simplest SEO strategy when implementing Youtube SEO. If you are just starting out with video optimization, you should use this strategy. Like SEO on Google, SEO on Youtube also works with each video, and each video will have its own keyword group so that when users search for the right keywords with your video.

SEO recommended Youtube

With this strategy, when you access Youtube, the videos will display above the content. Recommended video content for viewers. These videos have almost the same content as the videos you have watched on Youtube.

When SEO recommends on Youtube, your videos will have a chance to appear on Youtube’s suggested category , so those videos will be known more and the visits will increase. This SEO method uses groups of keywords and tags of specific videos that you want your videos to be placed behind them so that the video will be on the Top of Youtube.

SEO playlist Youtube

This is a collection of videos with similar content on one channel. Performing SEO Youtube playlist means putting the list of videos with the same topic on the Top ranking. And when the playlist appears first of the search will have a chance to reach more users. This is a collection of users’ favorite or most viewed videos. But this strategy needs SEO people to have a clear implementation plan for the best results.

SEO Youtube channel

This is an SEO strategy that requires highly specialized techniques. And in order to make Youtube effective, people need to pay attention to SEO channel name and SEO keyword under the topic, from which users can easily find your video. When your channel already has a large number of subscribers, a wide variety of videos, and high viewership and engagement rates, this strategy is easier to implement.

Overall Youtube SEO

This SEO strategy includes all the strategies mentioned above. When done in this way, the channel owner must have knowledge, investment as well as a clear plan. When successfully implementing this strategy, your channel can safely stay at the top.

YouTube Marketing Packages

Increase 4000 hours watching Youtube channel

SEO Youtube channel

Increase Youtube channel followers (Youtube subscribers, followers)

Run Effective Youtube Ads

6 Youtube video marketing tactics

Advertise on Youtube

Record cheap video clips

As we all know, Website SEO is about making your website appear in the top google rankings and customers will be able to find it. Your website is taller. So SEO Youtube  is it like that? What are the most effective Youtube SEO steps? All questions will be answered through this article.

What is YouTube SEO?

What is YouTube SEO?

There are many different interpretations of Youtube SEO, but in general Youtube SEO is the technique that helps your videos become search engine friendly for Youtube. If SEO Website is the process of appearing in the top positions of Google, then SEO Youtube is the optimization of videos to the Top search of Youtube. In addition, YouTube SEO is what SEOs do to optimize videos that reach customers easily and bring the best value from the Internet.

Should SEO Youtube?

As far as we know, Youtube SEO is one of the two most popular tools in the world after Google. In addition, YouTube video searches account for 55% of Google searches. Moreover, when doing Youtube SEO, individuals or businesses will receive benefits such as:

• More traffic
• Gather new leads
• Increase customer conversions
• Brand with high coverage
• Building trust with customers

Surely with the above characteristics, you already have the answer “Should I do YouTube SEO or not? “. This is a very potential method that businesses can apply to have a stronger development opportunity. Implementing Youtube SEO is a way for businesses to get natural customers and have breakthroughs in business in the future.

YouTube SEO Software

Implementation SEO Youtube will bring useful values to your youtube channel. To make this SEO process faster, simpler and more effective, users can rely on SEO support software.

One of the most commonly used software today includes: Iclick, Vidiq and Tubebuddy software.

Iclick

Iclick SEO software will support increasing the metrics of views, likes, engagement rates and user subscriptions to your youtube channel. This software is very easy to use.

SEO software youtube youtube Vidiq

Knowing how channels work SEO youtube effectively will help you learn and implement SEO of your Youtube channel. This can be done thanks to the YouTube Vidiq SEO software.

Vidiq software is a product of chrome. This software is created to help users understand why other youtube channel videos are capable of working well and effectively.

Through the analysis of factors such as the average amount of watch time of the video, the speed of increasing traffic, Vidiq will give you some information.

From that information, users can use to create a youtube channel with better results than other channels on youtube.

SEO Youtube Tubebuddy

Tubebuddy is software that helps you manage all the problems of your youtube channel like the production process of your own. video, promote or optimize the video.

This software has a lot of modern features, actively supports users to create a channel youtube thrives.

Using Tubebuddy software process SEO Youtube will Faster, more efficient. You can choose between free and paid versions. However, when using the paid version Tubebuddy will include more convenient features.

Youtube Video Ranking Factors

Google has clear criteria to rank websites to the highest position, so does Youtube. To be able to evaluate Youtube Video ratings, you should base on the following criteria:

Channel prestige

If we want to know if that Youtube channel has a high rank or not, we can consider the credibility of the YouTube channel. channel. But to build credibility, channels must ensure the following criteria:

• Playlist: Is the number of videos produced continuously or if video streaming occurs regularly. 
• Channel Description: You should briefly describe your business features especially mentioning your brand and keywords specialized in business field.
• Channel keywords: Related to current search trends
• Channel Title: Is the title optimized or not?

Is your channel conversion likely? Did you embed the video in the article?

Not only that, your channel shows credibility through subscribers, views and views comment as well as the time of channel establishment.

High or low share

If a video has quality content, it will be shared by many viewers on current social networking sites now.

Interaction of accounts

To see if the video has a high interaction rate, you can evaluate it through factors like:

• Are viewers responding to your videos?
• Does the like rate have a lot?
• Compare video likes and dislikes
• Are there many comments? Positive or negative comments?
• Number of registered accounts who like to watch your videos?

Video content

Evaluating the video rating, we will not be able to ignore the content that the video wants to convey to everyone . Video content that is positive and does not violate YouTube’s laws will rank high on returned searches.

Video quality

And finally, a reputable video is that it must be sharp across the screen. This is a factor that evaluates the professionalism of the video maker and one of two factors to bring your video to the Top of search.

YouTube SEO tools

Some Youtube SEO support tools that you can refer to like:

• Ahrefs Keywords Explorer
• Canva
• HubSpot
• VidIQ Vision
• TubeBuddy
• Cyfe
• Youtube seo software iclick

Overall Youtube SEO Process

Research keywords for Youtube SEO

To be able to do SEO in 2022 and 2023 you must first do keyword research . And to be able to find expensive keywords, you can do the following:

• • • Write a list of keyword ideas
    • Search for keywords that are being optimized for the video

Find the most effective Youtube SEO keywords from the list

After you have a list of keywords, now you should choose the best keywords. Especially, if your channel does not have many subscribers, you should SEO keywords with low competition. To check for low competition keywords, go to the “About result” section. You can search for words on Google. Usually, Google will rank videos with keywords like:

• • • “How to” type keyword
    • Review
    • Tutorial
    • Posts with content related to health and fitness
    • Positive funny video
    • …

If you want to find detailed keywords, just type on Google one of the keywords you just found above then see if that keyword appears in the Youtube Video results. And when you’ve found the video keyword, go to the Search Volume section of that keyword to check the keyword’s coverage. Make sure those keywords have at least 100 to 1000 searches in 1 month on Google.

Tăng high-retention để tối ưu kênh Youtube và tăng khả năng kiếm tiền Youtube

Nếu bạn muốn tăng hạng video, ngoài việc thu hút người xem thì bạn cần phải níu chân họ lại xem video và thời gian xem Youtube của người dùng càng lâu càng tốt. Thời gian xem của người dùng khi xem video được gọi là Audience Retention.

Nhưng bạn cũng nên lưu ý rằng khi video của bạn không được đầu tư tỉ mỉ về nội dung và hình ảnh thì cũng khó có thể lọt Top được bơi việc xếp hạng trên Youtube sẽ dựa vào Audience Retention.

Optimize 5 other important factors affecting Youtube ranking

When viewers leave comments below your video, it signals that they are enjoying your video. Commenting has a positive effect on the ranking of videos. Therefore, at the end of each video you should ask people to subscribe, leave comments and share the video.

SEO Youtube Videos are effective to top Youtube

You should put the main keyword in the video so that viewers can better understand the topic of your video. 3 places where you should insert keywords to rank for your videos include:

• • • Video title
    • Video description
    • Tag

In addition, tagging with the main keyword will give its rank a chance to appear often in videos related.

Promote Youtube videos effectively

In order to promote your videos effectively, you need to get views from previous videos. And if you do not know how to get the view, you can refer to the following ways:

• • • Mention your video on Quora and other Q&A sites
    • Link to your video in email signature
    • Embed video in blog post
    • Seo playlist Youtube
    • Optimize your channel page

Build backlinks pointing to video/channel

Finally, you need to build quality Backlinks for your videos with things like:

• • Create quality articles, then insert video links into the content and distribute the content on forums, social networking site
  • Create a blog to embed Youtube video links that need Seo, can be embedded in the homepage or related articles
  • Build backlinks from press websites to get quality backlinks

Besides design standard SEO website to attract customers,  Youtube advertising is gradually becoming a new trend in tools. Modern advertising today. According to statistics, every day more than 4 billion videos are watched. This shows that YouTube’s reach is even larger than Facebook’s. That is also the reason why many people are rushing to advertise on this “biggest TV channel in the world”. However, not everyone knows how to advertise Youtube to increasing views effectively and achieve the desired results.

Software to increase Youtube views

Currently, many manufacturers provide free and paid view enhancement software for users. With free software, you spend time watching other people’s videos to get points. This point will be converted into video views for you. Each video must be watched for 30 seconds, in fact, this is a form of viewer exchange between channels.

Talking about increasing video views, paid software will help you increase views automatically, you recharge and receive corresponding score. This point will be converted to the actual number of video views. However, these software have no guarantee of account security. If you want to use it, you should secure your account very carefully. Some popular software to increase views are:

• YouTubeByClick
• YouBot
• Traffic Bot Full Edition
• YT Views Bot
• YouTube View Incraser
• Tube Traffic
• …

Note when increasing Youtube views

• In order to increase Youtube views by 2022, 2023 quickly, the video needs to match the market trend.
• Create subtitles for videos to increase views from abroad.
• Add video to playlist.
• Make a good video ending, convincing viewers to watch another video.

Specific:

The current view-increasing software has 2 modes of operation including: Free and Paid.

Get Free Youtube Views

This looks like this:

• You spend time watching other people’s videos, and earn points for each of these views.

• Then you use the points earned to convert to the corresponding number of views for the video.

Note: Each view is counted after 30 seconds of viewing

Increase Paid Youtube Views

This looks like this:

• You top up your account to receive a large amount of points

• You use this point to convert into views

• Other people who want to receive points must spend time watching your videos

Thus, the basic form of operation of some tools to increase Youtube view now is to exchange views through information. through software developed from a third party

Plow View YOUTUBE

When using software to increase Youtube video views, the number of video views increases very quickly, this brings satisfaction to you

• Target video

It means that you want a certain video to increase views, just select that video and put it into the software, the members using the software will be responsible for plowing the view for you. you

• Real view

As mentioned, using view enhancement software like this gives a good and natural viewership to the video. This is great for the video and the growth of the YouTube channel too

• Run ads to increase views to help videos get better recommendations

One of the reasons for many people to learn and use this Youtube view plow tool is because the view from the tool also supports helping the video to display more suggestions. than. The more it is exported, the more views the video will get from real YouTube active users

• Create channel trust

Example: You do service, you sell products. Customers who go to the channel you watch, see any video with many views, they will feel more confident, and of course will easily register for services and buy goods. And vice versa

Increase video views with Youtube SEO

There are many great benefits when you implement Youtube SEO campaign, but let’s go through the points together. light up the core later!

• Always Free: Unlike other video sharing platforms, it’s Google’s policy to always be free whether you are a viewer or a video producer.
• Reach out to huge potential customers: Video is a big and trending form of content consumption The most effective online marketing today, in which Youtube is one of the platforms with the largest traffic in the world, only behind Google.
• Full coverage & Brand enhancement: In addition to websites or social networks, videos on youtube are one of the fastest, most contagious and sustainable forms of branding.

• Run Youtube view to promote effective website SEO: Youtube videos will contribute to your web SEO, In addition to helping to validate and optimize entities, they also help increase effective time on page, which in turn improves user signals throughout your site.
• Make money easily: You can completely increase revenue from videos on youtube itself through forms like selling goods, advertising & marketing or through Google’s ad delivery partner (Google AdSense)…

In-Stream Ad

This is the form of advertising that the promotional video will appear in the middle of the clip the customer is watching. There are two types: Can skip ads after 6 seconds or can’t skip. With ad skippable form, you will be charged after 6 seconds, the length of the video is as long or short as you like. As for the non-skippable ad form, you will be charged the advertising fee from the 15th second. However, with this form, the ad will be bound at 20 seconds.

Also, Google also allows you to choose one of two paid options: Pay per view or Pay when a customer clicks on an ad to go to a landing page. Depending on their needs and purposes, businesses can flexibly choose the appropriate form of payment.

Also, before watching the video, a form of advertising often appears. That’s the pre-roll. This ad also has the same form of characteristics as In-Stream Ad However, the ad appearing too many times in the video the customer is watching also has a downside. It is causing dissatisfaction of customers if the ad is not attractive. Customers can report your ads, significantly affecting brand reputation.

Homepage advertisement

This is a cheap way to run Youtube ads that businesses often apply. As soon as you open the homepage, the ads will appear. Ads appear in the first position, quite eye-catching, easy to notice.

Because it appears in the priority position even without searching for keywords, this ad is irritating with viewers and achieve high interaction efficiency. According to statistics, this is the most popular form of advertising on YouTube. Because of this, the homepage advertising fee is also higher than other forms of advertising.

Discovery Video Ads- Video Discovery Ads

Usually when you search for a certain keyword on Youtube, ads will appear. This ad appears first in search results, before suggested videos. This is a cheap form of YouTube advertising that many businesses choose. With a narrow budget, you can choose this form to drive traffic for your brand. It is similar to paying to get to the Top 1 of Google.

This form of advertising is cheap, but the effect is not high because customers easily ignore your ad. Friend. There is no obligation for customers to watch your video. Therefore, to achieve optimal advertising effectiveness, you must build attractive and vivid promotional videos right from the first 6 seconds.

Buffer ads – the cheapest form of Youtube ads

You can build short videos. Through these videos to reach customers and enhance customer retention of the brand through short, easy-to-remember messages. The feature of this type is that the video is only 6 seconds long and viewers cannot skip your video.

This ad method uses a CPM (Bid Per Thousand Impressions) strategy. This means that the fee will be charged per 1000 ad impressions.

YouTube Ads with GDN (Google Display Network)

GDN is actually a form of advertising by placing banners or text on websites registered with Google . Youtube is a website of Google and you can use this ad to place banners on videos. The maximum duration of a banner is 30 seconds per appearance.

Why should you use Youtube Ads service?

Youtube is the most popular video viewer globally with over 2 billion viewers. Therefore, video advertising on Youtube is extremely popular with large businesses and corporations. Some advantages of Youtube Ads:

• Advertises many different items. Display ads are diverse, changeable in a short time.
• Marketing ads to viewers in all countries, regions and globally.
• Video marketing makes a better and stronger impression, consumers will remember the brand longer.
• Youtube works on a global scale and displays YouTube video ads according to customer tastes. This helps you reach more potential customers.
• Describe the products and services you provide more intuitive and distinctive.

• Note standard size of Youtube videos 
• Download video with subtitles from Youtube
• Synthesis 7 ways to watch age-restricted videos

How to add a payment method to advertise Youtube

To be able to run Youtube video ads, you must meet all 3 requirements:

• Have a Google/Youtube account
• International payment cards (Mastercard, Visa,…)
• Video needs advertising

Sign up for a Google/Youtube account

(If you already have an account, skip this step)

You are on the way this link to create an account. Enter complete information as required. Click agree to Google’s terms to create an account.

The account running the ad should enter the correct information because you still have to link the credit card to the account.

Link Youtube account with Google Adwords

• Step 1: Go to the link https://adwords.google.com/ 
• Step 2: Sign in with your Google account or the account you want to run video ads on Youtube.
• Step 3: Set up and save campaign parameters. Please enter the information carefully and accurately at this step.
• Step 4: Add payment information to the account.
• Step 5: Add information including: card number, username, month/year of card usage and CVC from the card as required. Check the box for “Credit or debit card address same as above”.
• Step 6: Confirmation of agreement to terms from Google Adwords is completed.

YouTube advertising costs

To answer the question of how much does advertising on Youtube cost, we need to understand how advertising is calculated by Youtube.

Actually, there is no exact answer to the question of how much advertising on Youtube is. The amount you spend is based on your goals and the time you want. Running Ads at all 500k or 5 million is fine, based on the requirements you want.

Youtube will charge ads based on metrics:

*Note: 

• CPA (clicks on ad)
• CPM (ad impressions)
• CPC (full ad views)
• CPV (default price)
• CPD (advertising price per day)

Example:

• The cost for a Trueview Ads view in Vietnam will be calculated from 80d-150d. If your goal is 20,000 views, the cost falls between 1,600,000 – 3,000,000VND.
• Bush ads will cost from 20 VND to 30 VND per view. The goal of 20,000 views will translate into 400,000 – 600,000 VND

YouTube advertising optimization service

Once you know how much a Youtube ad costs, you need to know how to optimize the effectiveness and budget for it. running Ads. If you do not know how to do it, please contact the advertising agency Close the Order for advice.

Before deploying your ad, you must understand your campaign budget and duration. Divide the total budget by the time of advertising to get the budget for running Ads every day.

To advertise Youtube effectively, we need to study the market carefully to find the right target customer group , specifically. You’ll then set a bid for each of your ads. The smaller and more specific your audience is, the more effective your ad will be.

Test run 3-5 types of ads to choose the product that best suits the customer’s tastes. Edit Ads and start implementing campaigns. During the advertising process, it is always necessary to monitor the psychology of the audience to adjust accordingly.

Mistakes when running Youtube ads

Incorrect targeting when advertising

Have you ever sat watching a video on Youtube and suddenly a promotional video came in? How would you react in that situation? Most people will ignore it if the video is not relevant to them. And in fact, the rate of people skipping advertising videos on Youtube is increasing. Of course, it’s not because your video isn’t engaging or lacks interest. Simply because your videos are appearing to the wrong audience.

Common mistake of many people when conducting Youtube ads. Most of the time when people start conducting advertising campaigns on Youtube, they just focus on how to have the most attractive, attractive video and try to promote to as many people as possible. But they forget whether the video is really relevant to the viewer or not. So, if you want to YouTube advertising  effectively, then determine who your target audience is and what videos they usually watch. Based on that, you should integrate your promotional video in a reasonable way. You can do this by relying on the statistics of Youtube analytics or Google analytics. These analytics tools will help you better understand customer insights.

Inappropriate message

The 2nd most common mistake people make YouTube ads is Inappropriate message content. The principle to YouTube advertising success lies not only in identifying the right target audience, but also in conveying the right message to viewers to attract them.

In fact, Youtube ads are a form of annoying users. Imagine, a user is watching a video they love when your video interrupts. How will they react? Surely they will feel annoyed and want to ignore your video immediately. Therefore, if your video can attract them and convey the message and content that they are interested in right from the first seconds, users will definitely watch your video. Similar to the first mistake, you should also use the analytics tools of Youtube and Google to fix this problem.

A budget too low will not work

It can be said that  Youtube advertising is an effective and economical advertising channel expense. However, even so, you should not be too stingy with advertising through the Youtube channel. Otherwise, your ad campaign will not perform at its best.

So how much budget is appropriate? Depending on the specific area, there will be a different budget. However, according to statistics, the minimum budget that you have to spend for  Youtube advertising if you want to be effective is about 400-500 thousand per day and about 5000 VND for a view. However, if you want to be more effective, you should raise the advertising budget from 10,000 to 20,000 VND for a view. However, keep in mind that a higher budget does not mean that your ads will be more effective. Remember the first two mistakes we mentioned.

Too dependent on Youtube

Although Youtube ads brings us a lot, but remember, remember that Youtube is not everything. There are many people because they are so dependent on Youtube that they forget the rest of the promotion channels. The important thing is not which channel you are advertising in, but the key point is that you want customers to know your brand and use your products and services. Therefore, please promote advertising in other channels in parallel with Youtube.

If you want more people to know your video, then use other effective advertising channels like Google Ads or Facebook Ads. Conversely, if you want to lead users to your website, attach a website link or call to action on YouTube. Diversify your advertising channels to reach users anytime, anywhere. This way, you will spread your advertising campaign and attract more users.

In short, even if you decide to conduct your  YouTube advertisement  campaign like However, remember the following 4 things for the most effective results: determine the right goal, deliver the right message, determine a reasonable budget, and combine different advertising channels. Hopefully through this article, you will be able to promote YouTube advertising  more effectively. Good luck.

What is Youtube Ads? It is a form of online advertising that Google displays on YouTube channels in the form of promotional videos, introducing different products and services.

• Over 90% of Youtube ads are displayed to the right target audience.

• Extend your reach to over 2 billion logged-in users every month.

• Highly effective display on many different device platforms.

• Meet Youtube Ads goals, flexible, low risk.

• Optimize cost, bid, save budget.

• Limit the frequency of appearance and number of impressions.

• Easy to test and measure good channel.

• Advanced targeting: Allows exclusion of unrelated products/or services. 

How many seconds does Youtube Ads take to charge?

The first problem, how many seconds the user can see, will be charged. Surely many of you will not know about this, specifically:

• For promotional videos with duration > 30s: 1 view is counted when the user spends at least 30 seconds to watch this video, if you watch less than 30 seconds it will not be counted as 1 view and you will not be charged for advertising

• For promotional videos of duration < 30s: 1 view is only counted when the user watches the entire video, if you don’t watch it all, it will not be counted as 1 view and of course will not be charged.

How to optimize YouTube advertising costs with Target

When running ads you need to target the target audience so that the ad delivers to the right target customers to increase highest conversion efficiency. Of course, targeting this customer will directly determine the bid, or specifically the fee you have to spend for an achieved result. Remember, the deeper the target audience, the higher the ad bid will be, and vice versa. Here are some effective ways to target customers with Youtube Ads.

• Demographic: Age, gender, income, parental status term.
• Preferences: Deliver ads to people interested in certain topics certain. Include more detailed relationships plus audience in the market.
• Remarketing Youtube: Show ads to customers who have interacted with them before
• Position: Option to display ads on some channels, videos, apps specific application, website or location sites.
• Theme: Show ads based on themes on Youtube
• Keyword: Deliver ads based on related words or phrases YouTube videos. This targeting choice depends on the type of  ad selected.

YouTube has been and is becoming an indispensable part in the shopping process of many consumers today. grand. Up to  68% YouTube users choose to consult the product information on the channel before making a purchase decision.

That’s also why today so many brands and businesses are starting to build their own YouTube channels to advertise their products and services. Advertising on the YouTube platform brings a large amount of traffic to business websites and it is also a way for them to attract more potential customers to regularly follow YouTube.

How to determine the cost of Youtube Ads?

The cost of YouTube Ads is usually not fixed but depends on many factors but the average price will be in the range of 40-200 VND/view, in addition, the video ad campaign objective and the ad format are two factors that further influence the view price.

Consulting via Zalo

Although there is no official, specific pricing for ads displayed on YouTube, you Some of the average fees WE will list below by campaign objective types can be found below:

YouTube Ads Quotation

For more advanced bidding strategies see Google’s guide to video ad formats .

• Cost per view (CPV) on YouTube can range from VND 50 to VND 150. And it will increase from 50,000 VND to 150,000 VND for every 1,000 views and it takes about 10,000,000 VND to reach 100,000 views depending on the industry.

Also, keep in mind that the actual price for ads displayed on YouTube will vary between ads. businesses, even from one campaign to another, and it also depends on many different factors such as category, product, and video content.

Ad objective

To solve the question “How much do YouTube ads cost?” First you need to define “What is the specific business goal you want to achieve with this campaign?” To answer this question, you can choose from one of the options offered by Google Ads:

• Drive sales.
• Generate leads and conversions.
• Add to your website.
• Expand reach and build awareness.

Also you can select the option “Create campaign without goal guide”, but this is an advanced setting and it is only fully utilized when used by advertising professionals.

Why spend time doing goal definition? Simply because the goal you define in the available options offered by Google Ads will be related to one of the top two YouTube advertising cost variables, ad type and bidding strategy.

Ad budget

Your daily budget is VND 230,000 for the video campaign. Multiply this by the number of days you want to run your campaign. Experts recommend at least two weeks to build traction and balance for your campaign before making any changes.

So let’s say you’re a beginner and want to spend the least on the campaign. The cost of advertising on YouTube at this stage will be:

• 230,000 x 14 days (2 weeks) = VND 3,220,000

So, your total campaign budget is  VND3,220,000. This entire budget will be spread evenly throughout the campaign’s life (2 weeks), including fluctuations in website views and traffic.

As a result, your YouTube ad budget may be higher or lower than your daily budget for days certain but in the end it will still not exceed the total initial budget of 3,220,000 VND.

How much does a Youtube ad need ?

How much is a Youtube ad campaign? For Youtube channel, you will pay per view, details:

• Video advertising Regular Youtube (trueview), the cost ranges from 80d – 150d per view.

• If the ad format is Bumper ads, the bidding rate is from 20,000 VND – 30,000 VND according to CPM (per 1000 impressions).

This cost range is increased or decreased depending on video quality, goals and results advertising results you want to target.

When watching Youtube, there are many times when you click the Skip Ads button, maybe Youtube will count cost per view.

Don’t worry, to protect users’ rights, Youtube will not charge to the advertiser in the first 5s.

• Impression: Only one impression is counted per ad serving.

• Views: All ad views longer than 10 seconds will count towards channel views.

• View rate: Shows the percentage of viewers who decided to interact with the video ad.

• Average CPV cost: Amount paid to someone to see the ad.

• Views Earned: When someone sees an ad, watches another YouTube video within 7 days.

If you want a successful campaign, you can’t ignore the metrics on your Youtube channel.

• Very good Youtube channel advertising service provider, consulting Youtube marketing strategy suitable for each products and services for SMEs.

• With more than 7 years as an official Google partner, promises to bring customers many price incentives most valuable.

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Learn more:  The leading YB advertising price list in Vietnam

• Define metrics and campaign goals for running ads: Views, impressions, view rates, conversions change.
• Regularly monitor poor performing positions, fix or remove them immediately.
• Apply thumbnails, high-quality stills from videos to entice readers to click.
• Create a call-to-action that links to a certain URL.
• Create impressive end screens to attract users to subscribe to video channels, better promote your brand .
• Optimize subtitles close to the right user intent to meet the needs and desires of viewers.
• Consider adjusting the video length appropriately for viewers.

Use targeting strategies

Strategic targeting will help businesses reach the right potential customers, so it’s not recommended Aim too wide or too narrow.

You can see the demographic targeting options in the image below.

Although you can choose to tick all the items that are likely to help your ad impressions higher, but be aware that with a broader audience, your budget may not be used effectively and result in fewer conversions.

Which ad type is suitable

This is one of the most important factors to consider if you want to define “Advertisement on YouTube How much does it cost?” Typically, In-stream ads will have a slightly higher cost per view than Pumper Ads.

Which auction type to use

One of the most pressing problems of advertising is how to make every penny you spend Value for business? To answer this question you need to understand how to set YouTube ad bids on the Google Ads platform.

There are a few ways to make it easier to set bid on YouTube. And here are the basics that you need to keep in mind:

• Cost per YouTube ad view (CPV): For YouTube cost-per-view, you’ll pay money when someone views or interacts with your ad. A view is counted when a user watches 30 seconds or the full length of your video ad (if it’s shorter than 30 seconds) or clicks your call-to-action (CTA), tag and accompanying banner ( Source: Google, 2023 ).
• Cost per thousand impressions (CPM): You can set the highest amount you’re willing to pay to advertise My ad appears 1,000 times on the platform.
• Cost per action (CPA): This refers to the payment you pay when the user Click on your ad and take a desired action, such as buying a product or filling out a form. Cost per action is often difficult to determine, depending on the category, conversion type, and on-page tracking settings. If optimized by CPA, the cost per ad view may be higher but will not fluctuate too much.